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Color (September 18-23, 2008)

Nakaoka Hideto

Autumn Festival In a Shrine

Lennart Mollerstrom

Corporate Colors

Häggvik, Sollentuna, Sweden

September 20, 2008, 14:22 UTC

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© 2008 Lennart Mollerstrom, Some Rights Reserved. Creative Commons License

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Caption

Have you ever thougth of how corporations make a color or color combination "their own", like the red and yellow McDonald's? Many times it's the color rather than the text that help you find the store you are looking for in a large mall or shopping area. Here is an example from Sweden with Coop Forum's blue, grey and white. The entire building is clad in "their" blue color siding.

Equipment

Hardware: Pentax K20D with Pentax 10-17 mm fish-eye @10 mm, Nodal Ninja 3 MKII, Benro A-298 n6 tripod.

Software: Lightroom 1.1, Hugin, GIMP, Match-n-shift/Autopano-SIFT, Enblend/Enfuse, Photoshop Elements 6, Pano2qtvr.

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