In 2005 I had the opportunity to work in panoramic photography for the owners of Range Records
, a music and DJ equipment shop in Caracas, when they decided to launch their web site.
The shooting had the usual complications of indoor photography: long exposure times, mixed lighting, a broken fluorescent lamp, the actual customers walking around, etc. But the clients, Marvin and Roberto, are creative people open to experimentation and they encouraged me to make something less conventional.
When the web designer and I examined the panorama, we realized there was a chance to "spice" it and make it more dramatic and funny. A boring gray wall was digitally transformed to give a better sense of the energy that the loud electronic music transmits when you enter the place.